Competitive Ranking — Dynamic Engine (up to 11 brands)
Basis: 2026-07-01 to 2026-10-06 (full analysis period). 10 of up to 11 ranking slots currently filled — brands enter when they cross the 20-mention evidence threshold. Rank movement compares against the previous window (2026-07-01 to 2026-09-16).
Prominence ≠ market share. Prominence = 40% share of voice + 30% mention volume + 30% sentiment score, each normalized to the window leader. Prominence measures relative visibility and reception in collected public mentions. It is NOT market share.
| Rank | Movement | Brand | Prominence | Mentions | SoV | Sentiment | Engagement | Evidence |
|---|
| #1 |
= |
LG ★ |
87.2 |
180 |
18.2% |
57.5 |
731 |
evidence |
| #2 |
= |
Samsung |
65.9 |
113 |
11.4% |
73.5 |
5245 |
evidence |
| #3 |
= |
Hisense |
65.4 |
133 |
13.5% |
45.1 |
1244 |
evidence |
| #4 |
= |
TCL |
60.1 |
89 |
9% |
84.8 |
4733 |
evidence |
| #5 |
▲ 6→5 |
Binatone |
55.9 |
87 |
8.8% |
73.6 |
1225 |
evidence |
| #6 |
▼ 5→6 |
Bruhm |
55.8 |
85 |
8.6% |
75.9 |
0 |
evidence |
| #7 |
= |
Haier Thermocool |
53.7 |
82 |
8.3% |
72.6 |
145000 |
evidence |
| #8 |
= |
Scanfrost |
52.3 |
80 |
8.1% |
70.6 |
8235 |
evidence |
| #9 |
= |
Sony |
51.2 |
75 |
7.6% |
73.3 |
327 |
evidence |
| #10 |
= |
Panasonic |
49.1 |
63 |
6.4% |
81.7 |
0 |
evidence |
The tracked pool is dynamic: brands enter the ranking when they cross the evidence threshold, and fall out when visibility collapses. No brands are currently in the watch zone below the threshold.